Fueling engagement
for high-growth products.
I help high-growth brands launch products, scale engagement, and deepen customer loyalty by turning insight into action and curiosity into conversion.
Brands I've Worked With
Areas of Expertise
Growing and retaining an audience requires more than great products. It takes strategic execution, data-driven decisions, and the ability to launch at scale. I specialize in the following areas that consistently drive engagement and sustainable growth:
Lifecycle & Retention Marketing
Crafting CRM strategies, automated customer journeys, and optimizing onboarding and retention flows.
Growth Marketing
Developing positioning, messaging, and GTM plans that drive adoption and revenue.
Global Product Launches
Leading cross-functional teams to deliver product launches across international markets at scale.
Subscription Products
Building engagement and retention strategies that convert users into long-term subscribers.
What I Bring
to the Table
I'm a strategic product marketer with a strong track record of leading go-to-market efforts, driving lifecycle engagement, and launching subscription products at scale. My experience spans global consumer tech, entertainment, and SaaS, with a focus on data-driven decision-making and cross-functional collaboration. I thrive at the intersection of product, marketing, and customer experience—helping brands connect with their audiences and drive meaningful, measurable growth.
Key Accomplishments
- Built lifecycle marketing campaigns for products reaching 10M+ users
- Launched lifecycle marketing program and messaging strategy for a new sports streaming platform across mobile, web, and CTV
- Supported global product launches in over 25 markets with tailored GTM strategies
- Managed 7-figure paid media budget across digital and programmatic channels
- Achieved 83% growth in MAU through data-driven acquisition strategies and conversion optimization
- Frequently collaborated with product and engineering teams to deliver marketing-led features under aggressive timelines
- Lifecycle marketing campaigns deployed across Braze, Iterable, ActiveCampaign, and Mailchimp
- Developed GTM strategy for major artist's exclusive product launch, driving 150% trial growth and reducing churn by 27%
- Owned CRM strategy across 5 streaming platforms, driving 21% YoY engagement growth
- Drove an 80% incremental lift in ad revenue through program analysis and upgrading onboarding messaging strategy
Let's Connect
If you're looking for strategic marketing leadership or support on your next product launch, I'd love to hear from you.
Contact Information
Reach out anytime through the channels below. I'm always open to new opportunities, partnerships, or a conversation about how I can help drive growth for your team.
Availability
Currently available for senior marketing roles with a focus on product marketing, growth, and CRM strategy in the digital and subscription space. Open to both remote and on-site opportunities.