I didn't start my marketing career in a boardroom. I started it as a teenager, learning how to design, build, and promote my own projects out of pure necessity. That early entrepreneurial mindset shaped how I approach product marketing today: resourceful, creative, and focused on delivering real results.

Over the past decade, I've built a career helping global brands bring new digital products to market and grow their audience. I've scaled subscription products at Native Instruments and Roland and driven lifecycle engagement for streaming platforms like Peacock, Bravo, and Venu Sports. I've led marketing programs that connect product strategy with business outcomes. Along the way, I've launched global campaigns, built CRM systems from the ground up, and worked cross-functionally with product and engineering teams to deliver better user experiences at scale.

My path has spanned music tech, entertainment, and consumer packaged goods. The common thread throughout this journey has been a passion for marketing innovation, audience engagement, and measurable growth.

For me, effective marketing starts with knowing the customer and building a system that speaks to them at every stage of their product journey. I believe great marketing doesn't just generate clicks. It creates meaningful experiences that maximize loyalty, engagement, and long-term value.

Whether I'm developing go-to-market strategies, scaling automated lifecycle programs, or optimizing messaging frameworks, I approach every project with a balance of strategic vision and hands-on execution. I thrive in environments where marketing, product, and data teams collaborate to solve complex problems and deliver sustainable growth.

In short, I help turn curiosity into action and connect product value to what customers actually need.